[{"id":293208359030,"handle":"allproducts","title":"All Products","updated_at":"2024-03-28T18:25:34-07:00","body_html":"","published_at":"2024-02-29T11:02:01-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Insurance"}],"published_scope":"global"},{"id":159992905846,"handle":"apparel","updated_at":"2024-03-27T15:15:42-07:00","published_at":"2020-04-16T12:59:02-07:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Apparel","body_html":"You've been asking for Überleben apparel for years now. So sorry it took us so long. As expected, we take the same minimalist approach to clothing -- less is more. No need to overthink what requires literally zero thought; quality, comfort, function, and simplicity. Lifestyle apparel -- from street to trail, and whatever else happens between.","image":{"created_at":"2021-11-18T14:14:53-08:00","alt":null,"width":2400,"height":1600,"src":"\/\/www.uberleben.co\/cdn\/shop\/collections\/uberleben-november-2021-2_copy.jpg?v=1637273694"}}]
Yes, it was the first name blurted out when we saw the design. But -- it's more than that. It's hard to explain, you kinda just know it when you see it. And we definitely saw it here. Our approach is generally pretty dialed, and the new Bushnoogie Tee is no exception. 100% ring spun cotton; soft & breathable -- yet, will definitely hold it's own in any environment. Tagless, simple, and to the point... as a shirt should be. Design features Captain Bushnoog with "Build Fire or Die" text arc. Enjoy.