[{"id":293208359030,"handle":"allproducts","title":"All Products","updated_at":"2024-04-27T20:25:43-07:00","body_html":"","published_at":"2024-02-29T11:02:01-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Insurance"}],"published_scope":"global"},{"id":159992905846,"handle":"apparel","updated_at":"2024-04-27T20:25:43-07:00","published_at":"2020-04-16T12:59:02-07:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Apparel","body_html":"You've been asking for Überleben apparel for years now. So sorry it took us so long. As expected, we take the same minimalist approach to clothing -- less is more. No need to overthink what requires literally zero thought; quality, comfort, function, and simplicity. Lifestyle apparel -- from street to trail, and whatever else happens between.","image":{"created_at":"2021-11-18T14:14:53-08:00","alt":null,"width":2250,"height":1500,"src":"\/\/www.uberleben.co\/cdn\/shop\/collections\/uberleben-november-2021-2_copy.jpg?v=1713204324"}}]
It's tongue-in-cheek. You know what we're about it. If it still requires explanation, the "Bushcraft Sucks" Hoodie is probably not for you. And that's ok!
