Yes, we sell what many may consider "survival products" -- however, our focus has always been on the lifestyle, or... on the experience. 

Never have we used fear to manipulate, or drive sales. And we never will.
With the uncertainty around COVID-19, we're seeing ALOT of fear manipulation right now... especially in our category. 

So... we're using this as an opportunity to make our stance abundantly clear. We're not about squeezing extra sales-dollars from panicked people right now... 

We're all in this together. 

Build a fire, sit down, and get your mind healthy first. The rest will follow. 
- Tim | Founder